Nia King-Rubie

Sports event planning companies can help you develop the right strategy to reach your target audience, whether it’s celebrities, bipartisan policy leaders, or potential sponsors. There are a few different ways you may want to approach event planning, depending on your brand messaging goals.

While strategic engagement usually falls under the PR umbrella, it can serve distinct functions at times. The goals, tactics, measurements, and approach are different from traditional PR. Knowing the differences can help you decide which type of firm to hire.

Recessions are tough on people and brands alike. As people face economic uncertainty, many organizations find their audiences are less willing to open their wallets. It often becomes more challenging to plan for your organization’s future. You may ask yourself whether...

When planning an event to boost your brand messaging, find partnership and sponsorship opportunities, or grow your business, there’s no better place in the country than Washington, D.C. As the center of national politics, D.C. is filled with ambitious workers, world...

For over a decade, the Goldman Sachs 10000 Small Business program has provided thousands of entrepreneurs with the education, tools, and support they need to grow their businesses. Earlier this year, I had the opportunity to participate in this impactful program where...

Yesterday, we witnessed history. The NBA, WNBA, and MLB boycotted their season game, using their platforms to raise awareness on racial injustice following the shooting of Jacob Blake. This is only the latest demonstration in a rich history of athletes flexing their...

Sports leagues, entertainment outlets, political organizations, and more are looking to merge virtual and socially distant events. How are they doing it and what does it take to produce a large-scale event in the COVID era?  Immersive Strategies relies on a vast...