About Us
Work with the experts on engaging audiences of all backgrounds
Immersive Strategies offers the perspective, processes, and expertise you need to forge strong connections in any space.
The engagement and event marketing insights you need
In 2019, Immersive Strategies’ Founder, Nia King-Rubie realized that many organizations needed help bringing together thought leaders around important issues and key moments. She had supported numerous high-profile events for the likes of Google, the Washington Convention Center, the White House, and national political committees — and seen the many engagement challenges they faced.
Nia founded Immersive Strategies to help clients foster meaningful connections with a wide range of stakeholders. Our full-service event planning company fosters strong connections with audiences by meeting them where they are, understanding them at a profound level, and creating positive links with your brand through events and communications campaigns.
As a Black-owned and woman-owned business with a highly experienced, diverse team of experts, Immersive Strategies offers a nuanced perspective on how to reach audiences with different viewpoints, one that is shaped by lived experiences.
A proven process for strategic event planning
Immersive Strategies’ campaigns include not only full-service event planning and execution, but also integrated narrative development, social and earned media strategies, and more. We tailor our work precisely to meet your unique needs and goals.
Our strategic engagement projects move through the following process:
- Discovery: Alignment on vision
- Ideation: Event Design and Strategic Roadmap
- Realization: Event and Engagement Execution
- Demonstrated Value: Measurable Impact and ROI
Through collaboration, we translate your vision into a clear strategy and show the value to you and your partners. The results are impactful events and engagement campaigns that keep you away from potential pitfalls and move you closer to your goals.
How we will approach your project
01
Trust
With us, you can trust your vision will be treated with respect and follow through. We ask that you trust our team and their expertise.
02
Innovation
Magic happens in the natural tension of “old” and “new”. We harness this power to create innovative engagement campaigns.
03
Inclusion
It’s important to push the envelope on inclusion, using our power to elevate ALL voices that have been left out of the conversation.
04
Adaptability
What can go wrong will go wrong, so we plan for all scenarios, remain calm under pressure, and keep the guest experience top of mind.
05
Excellence
We strive for excellence, consistently delivering the highest quality products and never settling for anything less than exceptional.
06
Integrity
How you get there matters just as much as the outcome. We move fast in an ethical manner, with respect, honesty, and deference.
07
Relevance
We navigate the vast ocean of information to deliver targeted solutions that hit the bullseye every time.
08
Fun
We think of our work as a joyride where productivity and laughter merge to create amazing results.
Our Reach
Reach more thought leaders with an experienced event planning firm.
Recent Insights
How Event Planning Can Help Your Sports Brand Messaging Succeed
Sports event planning companies can help you develop the right strategy to reach your target audience, whether it’s celebrities, bipartisan policy leaders, or potential sponsors. There are a few different ways you may want to approach event planning, depending on your brand messaging goals.
Public Relations vs. Strategic Engagement: What’s the Difference?
While strategic engagement usually falls under the PR umbrella, it can serve distinct functions at times. The goals, tactics, measurements, and approach are different from traditional PR. Knowing the differences can help you decide which type of firm to hire.
How to Succeed at Event Planning During a Recession
Recessions are tough on people and brands alike. As people face economic uncertainty, many organizations find their audiences are less willing to...