Google

Tech Policy Narrative Building with Congressional Audiences

At the Congressional Black Caucus Foundation’s Annual Legislative Conference—a leading policy gathering on economic development and workforce issues—Google needed substantive, content driven programming that would resonate with policy-oriented audiences. Not standard corporate sponsorship visibility. Authentic partnership positioning in economic opportunity expansion through STEM education.

We leveraged our extensive CBCF-ALC network to partner with Congresswoman Nikema Williams (GA-05) on a virtual panel featuring STEM professionals discussing economic pathways and workforce development. Full engagement lifecycle: stakeholder alignment with Google’s government affairs team, Congressional scheduling and advance coordination, panelist recruitment and briefing for authentic narratives, virtual production logistics, cross-platform content amplification extending reach beyond live audience.

Transformed corporate presence from transactional sponsorship into thought leadership platform. Mobilized developer advocates who became integral voices in subsequent Congressional hearings and tech competition debates. Strengthened Google-CBCF institutional partnerships through content driven engagement rather than sponsorship dollars alone. Connected Members of Congress and staff with Google in authentic, policy-focused format during critical period of tech regulation debates.

Capabilities: Congressional member coordination and advance | Virtual panel production | Panelist recruitment and briefing | Government affairs team alignment | Cross-platform content amplification | CBCF-ALC relationship leverage