Equinor - Immersive Strategies

Renewable Energy Supply Chain Strategy and Community Stakeholder Engagement

Global energy company transitioning to renewables. Critical stakeholder challenge in U.S. markets: connecting large-scale offshore wind projects with local business communities in ways that demonstrate genuine economic impact—not just corporate responsibility gestures.

Community expectations around local hiring, supply chain participation, economic benefit distribution. Skeptical audiences: state economic development agencies, local chambers of commerce, local business communities who’ve heard promises from multinationals before.

We designed “Opportunity in Action” supply chain outreach events as strategic engagement platforms. Not traditional vendor fairs. Structured opportunity ecosystems: comprehensive supplier databases identifying local businesses with renewable energy capabilities, facilitated matchmaking between Equinor procurement teams and local suppliers for meaningful business development conversations, positioning within broader economic development narratives alongside state agencies and chambers.

Complex stakeholder coordination. Equinor’s corporate teams requiring alignment on supplier base expansion goals. State agencies seeking proof renewable energy delivers local economic impact. Chambers serving as community trust brokers. Local businesses needing tangible participation pathways.

Positioned renewable energy projects as local economic development opportunities. Demonstrated scalable engagement model across multiple project sites.