Kia Motors

Corporate Government Affairs Brand Activation

Kia needed to strengthen Congressional relationships and elevate brand positioning in government affairs space beyond traditional automotive lobbying. The “Drive to the Hoop” event required transforming corporate offices into immersive brand experience resonating with dual audiences—policy influencers controlling transportation and trade legislation, and corporate stakeholders invested in Kia’s American market positioning.

We transformed Kia’s corporate offices into dynamic branded environment. LED screens throughout the space. Congressional member and celebrity logistics. Signature NBA Kobe Bryant MVP Trophy activation generating significant engagement and photo opportunities. Targeted email marketing reaching government affairs and sports marketing audiences. Corporate sponsorship revenue offsetting costs while maintaining brand control.

Positioned Kia in government affairs environment typically dominated by Detroit automakers. Demonstrated Korean brand’s commitment to American market. Managed Congressional and celebrity appearances creating memorable brand moments without typical lobbying optics. Rapid corporate space transformation serving dual stakeholder audiences. Created replicable model for corporate office activations combining government affairs objectives with brand marketing.

Capabilities: Corporate office transformation | LED deployment and content management |
Congressional member and celebrity logistics | Targeted email marketing | Corporate sponsorship development |
NBA brand activation design